Tuesday, February 19, 2013

British Brokers Behaving Badly

A popular social networking group on Linkedin, with thousands of expat Brits as members, has been targeted by financial advisers touting their services. 

The Telegraph story suggests the difficulty of finding the right balance for marketing efforts on social networks. In this case a few brokers making helpful, noncommercial comments were probably welcome. Hundreds making sales pitches are a different kettle of fish.

1 comment:

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