“We will never, ever lower the price,” the owner's daughter said. “It can only go up. It can never come down.”Famous last words? Not so far. Di Fara Pizza is still getting $5 a slice. Maybe $6, according to one comment on Yelp.
here, owner Dom DeMarco explains why he can charge so much.
A lot of business people think they can fool the public, Dom says, and they don't make out alright. You can charge what you want, he believes, as long as you don't fool the public. Never fool the public.