Friday, November 15, 2013

Subconscious Influences on Financial Decisions

Do investors prefer stocks with pronounceable ticker symbols? 

How can people sense a dollar bill is fake even when they don't notice the bill is fake? 

I'm not sure TWTR, the symbol for Twitter shares, is perceived as unpronounceable. Nevertheless, Adam Alter's The Secret Science of Stock Symbols is a fascinating read.

No comments: