Friday, January 24, 2014

A Mysterious Chase Nest Egg Ad

Watching Rafa trounce Federer at the Australian Open reminded me of this 1963 Chase Manhattan ad, one that I've been puzzling over since last summer.

"Saturday afternoon with the young fry" is the photo caption. A young boy stands on what appears to be a private tennis court.  He is poised to volley at net. But we see no net, no other players, no tennis instructor. Just the boy, alone on a tennis court without a net.

No wonder Dad isn't paying attention. His chair is turned slightly away, next to a small table on which sits a pitcher. Is he sharing the contents (fruity and perhaps rum based?) with someone to the right of the picture frame? Who? The boy's mother? The tennis instructor? A girl friend? We have no clue.

What do you think is going on?

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