The New Wealth Wants More Than One

Sometimes one is not enough.

Here's a Rolls spokesman describing the typical buyer of the Wraith, the most powerful Rolls Royce ever crafted:

“It’s no longer the Wall Street or real estate guys buying these in the U.S.,” said James Warren, the company’s communications manager for Britain and Scandinavia. “It’s the sickeningly clever and very wealthy, and really cool, pioneering dot-com guys, blokes in their late 20s and early 30s." 

Rolls Royce Wraith

Mr. Warren said that some of these early buyers were already talking about buying a second Rolls in the form of the more traditional limo-style Phantom or Ghost models. “They just love jumping into the Wraith at the house in Malibu for a weekend blast,” he said. “But they wouldn’t mind sitting in the Ghost during the week and tapping away at the laptop.”

Coincidentally, another Sunday Times story reports that the room required next to the kitchen in the latest superhomes may be…a second kitchen.

The trend is good wealth management news: Folks with a second Rolls or a second kitchen should welcome a second investment adviser.