Saturday, August 26, 2017

Men, Women and Investing in 1967

How do men and women differ? As a Google engineer discovered recently, that topic may be too hot to handle. Yet financial marketers have long believed in the need for sex-specific messages.

Here are examples from Chemical Bank's ads fifty years ago. 

The ad agency's perception: Men care about process: an investment adviser who works hard. 

Women care about results: investment peace of mind.

1 comment:

Jim Gust said...

Those Chemical Bank ads might have a place in Ms. magazines hall of shame.