Meet Tom and Jerry. One's a broker; the other's a Registered Investment Adviser. Both of them have studied the SEC's new Customer Relationship Summary and will describe their proposed relationship with you, the investor, exactly as the SEC prescribes:
Can you tell which is which?
Tom: "When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours."
Jerry: "When we provide you with a recommendation, we have to act in your best interest and not put our interest ahead of yours.”
Yup, Tom's the RIA. Obvious, wasn't it? Can't imagine the slightest risk of investor confusion.
Whatever happened to the fiduciary standard?
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