Friday, June 14, 2019

Thousands and Thousands of Apps for Investors

Number of Android and Apple apps in 2018 that mentioned investing in their descriptions.
Millennials are reputed to shun person-to-person phone conversations – too intense and stressful. Imagine how glad they must be to discover investing apps, the relatively simple, low-stress alternative to going face to face with a financial adviser.

Helping fuel the proliferation of investing apps, the WSJ observes, is the rise of socially-conscious investing.

Does the investment business really need thousands and thousands of apps? Maybe not. But as Mae West once said, "Too much of a good thing can be wonderful."
Bankrate's recent list of 5 best investing apps contains one oddity: an app intended not for actual investing but for game playing. Millennials may not take  phone calls, but they're ever ready to socialize online.

1 comment:

Jim Gust said...

WSJ also noted recently that Calpers is reconsidering the costs of its social investing strategy. They might return to putting the interests of their beneficiaries first, ahead of the trustees politics.