When my eyes got too blurry to continue with "Animals in Translation" this morning I picked up Town and Country. This was a celebratory issue marking the 160th year of publishing same. Our record is not as great but in our business it has been outstanding. So something like:
This April, Town and Country magazine is celebrating its 160th year. That is an incredible feat. We have not done quite that well, as our company has only been in existence since 1934 but in April, 1944 our monthly investment and trust newsletter was first published.
Our first customer was the First National Bank of Kansas City, MO. Our second customer, Mercantile Trust Company of St. Louis, MO. Times have changed and so have our franchisees. Our Kansas City customer is now Country Club Bank and Trust and in St. Louis the newly formed Central Trust and Investment Company is using our newsletter.
We are very pleased to have our newsletter used for 63 consecutive years in the show me state!
I found that first newsletter in our archives. However, we published it in March, not April. Sure enough, First National Bank of Kansas City, Missouri was the sponsor. Here it is:
(Click on the image to enlarge it.)
The page one article of that newsletter involved a question of intestate succession—point being that everyone needs a will. Page 2 reported on the Revenue Act of 1943, while page 3 discussed the economic implications of impending end of WWII, a framework for urging the continued importance of living trusts.
There's an interesting history lesson in these archives.
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