Monday, December 03, 2007

More on Networking Millionaires

Following up on this JLM item on exclusive investment clubs for the rich, Robert Franks has both a blog post (A MySpace for Millionaires) and a column on the subject of new social networking sites reserved for the rich. Membership in these sites is by invitation only and appears to be based on education, employment position and “who you know” rather than difficult-to-determine wealth levels.

What's more, while the sites claim to be exclusive, they're opening their doors wider and wider to please advertisers and investors, who often prefer quantity over quality. And the sites can't ensure that all their members are what they say they are, despite verification systems from fellow members and the sites themselves. All this has rankled some members, who say the sites have become simply well-dressed Facebooks.

A question for the class-conscious: Does the emergence of this phenomenon break down class barriers, or reinforce them by helping the rich to more fully isolate themselves?

A question for trust marketers: Any way we can break into the sites?

1 comment:

JLM said...

Networking is "in," it seems. Not so much a matter of class as of money.

As I think Robert Frank pointed out earlier, the Old Money has its clubs to network in; the New Rich wish similar opportunities, even though they may not admire the clubs.

Marketers to the wealthy should take the yen to network seriously. The new Fieldpoint Private Bank being formed in Wall Street East (Greenwich, CT) does, as we noted in an earlier post:

"Chief Executive Kevin McCabe, who used to work at JP Morgan Chase (JPM), believes Fieldpoint will also offer its clients excellent networking opportunities. Clients will be offered the opportunity to share ideas with each other, including investment opportunities."