1970: Two Views of Women

In 1967 Muriel Siebert battled her way to a seat on the New York Stock Exchange. In the fall of 1968, Yale College welcomed its first female undergraduates. The Wall Street old guard must have felt like the world was coming to an end.

Some financial institutions adapted better than others, judging from these two ads from 1970.

U. S. Trust, mindful that women controlled a growing portion of the nation's personal wealth, welcomed them as clients, offering to help with the investment complexities of the Go-Go Years. (Congenerics???)


Chase Manhattan chose to side with the old guard, commiserating with the father who had no male heirs to carry on the business. (Let's see, Meg Whitman was about 13 at the time.)