Investment Management Pitch, 1960s Style

When the Dow hit 1,000 in the mid-1960's, many investors – and quite a few investment managers – figured it would just keep on going up. This ad from February 1966 reflects that optimism.

Also reflected, an all-to-human failing. Every copywriter learns that italics rarely should be used for emphasis. But once in a while the urge becomes overwhelming. This ad must have been one of those times.

Cool cars, though. And, yes, guys did wear their belts that high.