A Wealth Manager Called Church House

The Economist reports on efforts to launch new (plainer and simpler) competition for the U.K.'s wounded megabanks. Richard Branson's Virgin Money will build its venture on a private bank called Church House Trust. According to the Church House web site, Virgin is acquiring only Church Street's banking operations, not its wealth management units.

The web site is worth a visit to admire its clean design and sometimes expressive (though not always proof read) text. Black-and-white photos and assorted quotations provide decoration. Here's one quote:


Note the succinct sales pitch for family office service. And give Church House extra credit for "We take a particular pride in not inflicting the tyranny of voicemail on telephone callers."