Friday, August 06, 2010

How Well Do You Adapt?

Apple isn't perfect. (The balky Wi-Fi antenna in my refurbished iPod Touch no longer works at all.) Still, for anyone interested in marketing, the company is always worth watching.

This weekend Apple opens its 300th store, in Covent Garden, London. You know the look of Apple stores: white, bright, lots of glass. In Covent Garden Apple's designers had to forget the white and adapt to a traditional, historic setting, yet give it an Apple spin.

Did they succeed? Take a virtual tour and judge for yourself.

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