Friday, March 25, 2011

Target Trust Market: The Salaried Man

In its last decades The Irving Trust Company concentrated its print advertising on commercial banking. Here's a rare exception – a trust ad from the spring of 1966. The illustration presumably looked arty forty-five years ago. A bit spooky now.

Note that Irving wasn't looking for Old Money. The ad is addressed to those Earl MacNeill identified eight years earlier as 'The Salaried Man."

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