Saturday, October 15, 2011

"There Is Nothing Like a Trust Fund”

From five decades ago, October 1961, here's an enthusiastic ad for living trusts. Prosaic art and headline, but the body copy starts strong, "Money and trust funds were made for each other," and ends stronger: "There's nothing like a trust fund to keep families and family funds together. "

You can almost forgive the copywriter for addressing "the man" and ignoring the woman.

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