1968: The Almost Liberated Woman

Bet the imaginary heiress in this 1968 Chemical Bank ad could have spiced up the plot of Mad Men. Her $300,000 was equivalent to a couple of million today.

Women were getting more attention in financial advertising in the 'Sixties, though they weren't quite liberated. (Yale College admitted its first women students, rightly described as superwomen, in 1969.) In Chemical's view, men were unlikely to spring for more than a custody account. Women would need an investment manager. You can see the contrast in the two ads shown here.