Friday, March 07, 2014

Ads From the Growth Stock Era

"Stocks yield more than bonds because stocks are riskier." That folk wisdom prevailed for the first half of the twentieth century, wavering only in 1929. You know what happened then.

By 1964, however,  the new era of Growth Stocks had kept stock yields lower than bond yields for half a decade. Chase Manhattan's nest egg ads responded. No more beating around the bush with loss leaders like custody. This March 1964 ad makes a simple pitch for investment advisory service.

Personal note: The old pumper is from my old home town.

Also from March 1964, this ad from a Greenwich, Connecticut trust company. Putnam was a classy wealth manager in its day. Bank of New York Mellon acquired Putnam in the late 1990s.

In 1964, the Putnam ad tells us,  the most expensive residential property in Greenwich was priced at $450,000. Today the most expensive is the waterfront estate we showed you here. Then offered at $190 million, the 50-acre waterfront property is now available for $130 million.

A bonus March 1664 ad: This Irving Trust message didn't enable Irving to succeed as a major commercial bank, but it sure looked good.


Welch and Forbes said...

With the credibility and reliability of Welch & Forbes, there is no doubt that even people of high profiles in the society would choose to entrust their treasures to us. We have upgraded our services in order to cater every need of our clients. We are capable of keeping long relationships with our clients having 22 years as the average. Welch & Forbes is a private wealth management that you can trust. We treat every client profile with utmost confidentiality for security reasons. We are a company that would put your needs on top of ours. We will work hand in hand in keeping your wealth and saving the future of your next generations.

Paul said...

Thanks for sharing really helpful for launching well wealth management.