By 1964, however, the new era of Growth Stocks had kept stock yields lower than bond yields for half a decade. Chase Manhattan's nest egg ads responded. No more beating around the bush with loss leaders like custody. This March 1964 ad makes a simple pitch for investment advisory service.
Personal note: The old pumper is from my old home town.
Also from March 1964, this ad from a Greenwich, Connecticut trust company. Putnam was a classy wealth manager in its day. Bank of New York Mellon acquired Putnam in the late 1990s.
In 1964, the Putnam ad tells us, the most expensive residential property in Greenwich was priced at $450,000. Today the most expensive is the waterfront estate we showed you here. Then offered at $190 million, the 50-acre waterfront property is now available for $130 million.
A bonus March 1664 ad: This Irving Trust message didn't enable Irving to succeed as a major commercial bank, but it sure looked good.
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