Super Bowl Indicator

From the Sunday Journal, here's a win-win situation for you stock pickers:

One of Wall Street's most beloved -- and surprisingly accurate -- market predictors says the stock market's direction for the year is foretold by which team wins the Super Bowl.

This year, in an unusual twist, we can tell you the prognostication even before today's kickoff: Stocks are headed up.

That's because both the Bears and the Colts were in the National Football League prior to its 1970 merger with the American Football League.

Legend has it that a win for one of the 16 "original" NFL teams or a National Football Conference expansion team signals a market gain for the year, while a win for one of the 10 AFL teams or an American Football Conference expansion team predicts a decline.

Just relax and enjoy the game!

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The cartoon below comes from a New Yorker Store e-mail. Good reminder for marketers as well as sports fans: Keep your eye on the ball.