Saturday, February 03, 2007

Where the High-Net-Worth Boys Are

Half a century ago, when the Chase Manhatten Bank wanted an appealing setting for one of its now-famed nest egg ads, it chose an old-car show.

Vintage automobiles continue to be like catnip when it comes to attracting well-to-do males.

If you're wooing metrosexuals and HNW women, top-of-the-line antique shows work well. Wachovia's wealth managers reportedly held an event at the recent NYC antiques show..

But it's automobiles that best seem to draw men, though the definition of vintage car evolves as the years roll by.

This 1955 Packard Carribean was cutting edge when that nest-egg ad ran. Last month, as a vintage vehicle in RM auctions' Arizona sale, it sold for $110,000, well above the pre-sale estimate.

What's your favorite way to woo high-net-worth clients and prospects?

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