Monday, December 27, 2010

God Rest Ye Merry, Trust Officers

On the Third Day of Christmas, a belated salute …

Despite the bad press heaped on Universal Banks and Wall Street manufacturers of faulty investment products, the field of financial services does contain unsung heroes. Prime examples: the men and women laboring in personal trusts and investments at banks and trust companies across the country.

Some of these unsung heroes have spent more time in nursing homes, ministering to their clients, than most old people.

Some take more guff from sullen teenagers and troubled post-adolescents than most parents, seeking to mold trust fund babies into responsible adults.

Many strive mightily to resolve the dilemma of retiree clients who are desperate for income in an era of artificially depressed interest rates.

Few of these unsung heroes will achieve the Superstar Success Jim Gust refers to in the post below. We salute them nevertheless.

Happy Holidays and a Prosperous New Year!

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