Thursday, December 16, 2010

Nest Egg Takes Sleigh Ride

The photo in this Chase nest egg ad from Christmastime, 1960, is cool. Otherwise, not so hot. Advertising buffs who compare the ad with this predecessor from earlier in the same month will notice signs of campaign fatigue: Overuse of "nest egg" in the copy. An unfortunate multicolor rendering of the Chase octagon.

Never mind. 'Tis the season to be charitable. Enjoy the sight of a Morgan (a popular breed among country ladies and gentlemen then and now) taking a nest egg for a ride.

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