Friday, December 03, 2010

A Seasonal Nest Egg Ad

Take a break from Congressional tax turmoil. Get in the spirit of the season with this Chase nest egg ad from 1960. The push sled (dating from the early 20th century? Late 19th?) was an anachronism fifty years ago. Was the odd vehicle meant to suggest Old Money? New Money that had bought an old house?

Today, the anachronism would be the ad copy, with its references to stock rights (presumably more common in those days) and interest coupons (bearer bonds had no registered owner to whom interest checks could be sent).

Fifty years from now, could Wall Street's investment banks be the antiques, rendered anachronistic by the digital age? If anything, including shares, easily can be sold online, who needs underwriters?

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