Friday, February 11, 2011

Social Network for Rich Kids?

Social networking looms large in the future of business (and nations in the Middle East). But the specifics get tricky. Brokers, for instance, aren't allowed to use Facebook or Twitter to tout investments.

Could wealthy investment clients be attracted to networking sites that function as virtual Tiger 21s? What about rich kids?

Citi's giving the rich-kid idea a try. Will a big old bank succeed in convincing children of UHNWIs that absorbing, sharing and discussing financial information is cool?

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