Monday, August 01, 2011

How to Sell Performance

As the stock market surged in the 1980s, even the staid house of Morgan joined the ranks of banks and trusts that launched ad campaigns. This Morgan ad from 1986 offers a classic definition of "performance." (Note that a quarter century ago, a mere $2 million made one wealthy enough to gain Morgan's attention.)

Does the dashing gent in the photo look familiar? James Goodfellow now serves as chairman of Fiduciary Trust International.

Related post: A Classic Ad from 1985

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