Tuesday, December 05, 2006

Trust Advertising in 1956

From a November, 1956 New Yorker, here's a glimpse of what a typical trust ad from a NY trust institution looked like in those days.

The Guaranty ad gives you a greater appreciation of the creativity that went into the Chase nest egg ads from the same era, as seen here and here.

No wonder those old Chase nest-egg ads now sell as collectibles on eBay.

2 comments:

Jim Gust said...

Did you write this one, Jim?

JLM said...

When this ad appeared, I was working in market research, about to start a six-month assignment with Pfizer.

Can I sell you a motion-sickness pill?